I wanted to create an olfactive experience that conjures up the illusive and inebriated moments that create and perpetuate addictions.
Intoxication is enticing as it allows the psyche a temporary escape from reality, in essence, an absent mind. It releases the endless anxieties and ruthless rumination that revolves around everyday life.
The fragrance begins its journey with a boozy and dissociative opening, signifying a liquid overindulgence, containing notes of absinthe, wormwood, anise and sweet fennel.
The transitive middle notes of cashmere musk, patchouli and woods attempt to induce the wearer into a comforting, disinhibitive state.
Sobering base notes of oakmoss, amber attempt to ease the consciousness back into the material world, however, this reality is short lived due to the compelling and impulsive nature that is addiction.
ABSINTHE – A BRIEF HISTORY:
In 1792, Couvet , Switzerland, Dr.Pierre (extra)-Ordinaire began his journey with the ‘Little Green Fairy’
Absinthe became so popular in bars, bistros, cafés, and cabarets by the 1860s that the hour of 5 p.m. was called l’heure verte (“the green hour”). Initially it was used as an all-purpose medicinal elixir.
New Orleans has a cultural association with absinthe and is credited as the birthplace of the Sazerac, perhaps the earliest absinthe cocktail.
The Old Absinthe House bar on Bourbon Street began selling absinthe in the first half of the 19th century. Its Catalan lease-holder, Cayetano Ferrer, named it the Absinthe Room in 1874 due to of the popularity of the drink, which was served in the Parisian style. It was frequented by Mark Twain, Oscar Wilde, Franklin Delano Roosevelt, Aleister Crowley, and Frank Sinatra.